PunchTab is the leading engagement and insights platform helping brands connect with and understand consumers, and act on those data-driven insights using predictive analytics to make marketing decisions that optimize revenue growth, grow engagement, and increase lifetime value with consumers across any channel or device.

Leading brands like The Yankee Candle Company, PURELL, ConAgra, Nestle, and ShurTech use PunchTab's solution to deepen audience engagement, build awareness, and gain a data-driven, 360-degree view of consumer behavior and purchase drivers. PunchTab offers a self-serve, easy-to-implement product, and fully customizable, white-labeled loyalty and engagement programs.

Based in Silicon Valley, PunchTab is funded by Mohr Davidow Ventures, Chamath Palihapitiya from The Social+Capital Partnership, Crunch Fund, Venky Harinarayan, and Anand Rajaraman.

“We are engaging PURELL brand advocates with PunchTab's easy, mobile tools.¬† ¬†Loyalists have shown unexpected added value: amplifying our social media and favorably rating & reviewing our products without prompting or rewards! This loyalty program is truly the gift that keeps on giving for us and our loyalists!”

Kathleen Leigh, Marketing Director - PURELL® Consumer, E-Commerce, Shopper Marketing

Leadership
Advisory Board
Board of Directors
  • Mike Mansbach, CEO

    Mike is PunchTab's Chief Executive Officer and a results-driven SaaS executive with track record of revenue growth and retention at scale.

    Prior to PunchTab in 2014, Mike led global sales and client services for the SaaS division at Citrix, helping to shape a market that simplified the way tens of thousands of customers communicated worldwide. Mike has spent more than 20 years working alongside rapidly growing technology companies and is a frequent speaker, writer, and thought leader in crafting strategies that connect with customers.

    @mikemansbach

  • Mehdi Ait Oufkir, Founder and CTO

    Mehdi is a co-founder and Chief Technology Officer at PunchTab. A product and data enthusiast, Mehdi is applying his extensive technology insights to rethink and refresh the way brands and consumers connect and communicate through continued product innovation. Prior to co-founding PunchTab, Mehdi was the Web-app lead and one of the founding engineers at Hightail (formerly YouSendIt). As an early member of Hightail, he led his team in scaling the company and acquiring 18 million registered users and developing several core products.

    @mehdiaitoufkir

  • Ahsan Malik, COO

    Ahsan is PunchTab's Chief Operating Officer, where he leads day-to-day operations for all business functions. With a strong background in business finance and investment banking, Ahsan has helped direct the financial growth of PunchTab since 2011.

    Before PunchTab, Ahsan served as the Financial Planning and Analyst Manager for the Business Development team at Hightail, where he was also an Executive Team consultant before leaving to earn his MBA at Stanford University.

    Ahsan also contributed his financial expertise while at Alloy Ventures and Credit Suisse.

    @amalik49

  • Dave Smith, Vice President of Sales

    Dave is PunchTab's Vice President of Sales. Prior to joining PunchTab in 2014, Dave previously led sales for the West and Central regions of Citrix SaaS Enterprise and Mid Market Accounts where he delivered 27 percent year-over-year growth as a region resulting in increased revenue, hundreds of successful customer engagements, and significant employee development, growth, and internal promotions.

    Recognized as the global Innovation Leader for all of Citrix SaaS in 2013, Dave led his team to become the number one team globally. Prior to Citrix, Dave was a VP of Sales at Ceridian where he achieved President's Club four years running.

  • Robyn Hannah, Vice President of Communications and PR

    Robyn is PunchTab's Vice President of Communications and Public Relations where she's served since 2011. She is passionate about building lasting relationships with reporters, editors, publishers, influencers, and partners who help spread the PunchTab story.

    A Silicon Valley native with an obsession for start-ups, Robyn has developed a well-rounded reserve of brand building know-how. Prior to PunchTab, Robyn worked for Merchant Circle where she led PR, communications, and community; and before that Robyn was an early-stage member of the Hightail team leading MarComm and PR.

    @robynhannah

  • Adam Kmiec, Senior Director, Mobile, Social, and Content Marketing at Walgreens

    For more than 15 years, Adam has worked for some of the most forward thinking organizations in the world, while helping some of the most dynamic brands find success in the digital and social space.

    In his role at Walgreens he is responsible for leading, defining and executing the company's social media and content strategy. His role spans across the entire Walgreens brand portfolio, including Duane Reade, Drugstore.com and Boots.

    His career has crisscrossed both the client and agency sides of the marketing and advertising industry, covering stops at renowned and historic organizations that include Fallon, Leo Burnett, and Campbell Soup Company.

    A frequent speaker and news contributor, he's constantly challenging the norm and convention. Opinionated, honest, and always grounded in facts, he enjoys a spirited conversation and the culture of continuous knowledge transfer. From video games to mobile and social to the future of websites, Adam is always thinking forward.

    @AdamKmiec

  • Porter Gale, Author, Marketer, Tech-Lover and Start-up Advisor

    Porter Gale is a marketing expert, start-up advisor, author and public speaker with over 20 years of experience. From 2007 to 2011, Porter was Vice President of Marketing at Virgin America. Prior to Virgin America, she was a consultant with a diverse array of clients and she held the post of General Manager at Kirshenbaum Bond & Partners San Francisco.

    Her first book, Your Network Is Your Net Worth was published in 2013. Her second book, The Trust Contract, being penned with co-author Shel Israel will be available in 2015.

    In addition to PunchTab, Porter is a advisor to AirPR, Accompani, Hint Water, N3TWORK, RouteHappy, Rocket Fuel, Reveal Chat, UpLift, WePay and Zozi. She is frequently quoted in the press and was awarded the Changing The Game Award, by The Advertising Women of New York (AWNY), was on AdAge's Digital Hotlist and iMedia Top 25-Digital Marketers. She lives in San Francisco with her daughter.

    @portergale

  • Dan Kihanya, Start-up Executive and Advisor

    Dan is an experienced entrepreneur with expertise in marketing, product and business development for Internet, online marketing, and mobile. He oversaw the award-winning mobile coupon product at Cellfire (now owned by Catalina Marketing Corporation), where he launched their brand and service and acquired the first 2 million consumers.

    Prior to Cellfire, Dan built a loyalty services company-LSC focused on solutions and infrastructure for customer rewards programs, and co-developed India's first coalition loyalty program, i-mint. Dan's also been a Venture Partner at Stockton Ventures, a private equity firm that focuses on early-stage, high growth opportunities in interactive media and biosciences. As well as co-founder for MyPoints.com, Inc. (now owned by United Online, Inc.), a leading provider of Internet direct marketing and consumer rewards, which he helped lead to IPO.

    @dkihanya

  • W. Kimathi Marangu, Senior Director, Visa

    Kimathi is a Senior Director at Visa, where he is redefining the commerce relationship between merchants, the customers they serve, and the issuers of the payment cards they use. Prior to Visa, he was the Vice President of Plastic Jungle, liberating over $30 Billion trapped in sock drawers, glove compartments, purses, and wallets, one gift card at a time.

    Kimathi is also Chairman for The Vassar Fund, a member of the Vassar Alumni Board of Directors, co-creator of Cyber Monday and formerly a board member of the Stanford Business School Fund, where he also earned his MBA.

  • Mike Mansbach, CEO

    Mike is PunchTab's Chief Executive Officer and a results-driven SaaS executive with track record of revenue growth and retention at scale.

    Prior to PunchTab in 2014, Mike led global sales and client services for the SaaS division at Citrix, helping to shape a market that simplified the way tens of thousands of customers communicated worldwide. Mike has spent more than 20 years working alongside rapidly growing technology companies and is a frequent speaker, writer, and thought leader in crafting strategies that connect with customers.

  • Mehdi Ait Oufkir, Founder and CTO

    Mehdi is a co-founder and Chief Technology Officer at PunchTab. A product and data enthusiast, Mehdi is applying his extensive technology insights to rethink and refresh the way brands and consumers connect and communicate through continued product innovation.

    Prior to co-founding PunchTab, Mehdi was the Web-app lead and one of the founding engineers at Hightail (formerly YouSendIt). As an early member of Hightail, he led his team in scaling the company and acquiring 18 million registered users and developing several core products.

  • Katherine Barr, Partner at Mohr Davidow Ventures

    Katherine focuses primarily on investments in consumer and business products and services that leverage data analytics and new technology platforms. Specific areas of investment focus include Retail and E-Commerce Innovation (business process reinvention in the retail/e-commerce market), Life Technologies (B2B2C products and services that optimize our lives as consumers), and Workforce Innovation (optimization and automation of the workforce).

    Katherine is Co-Chair of C100, the leading Canadian technology entrepreneur association in North America, and guest lectures a yearly executive education negotiation session at Stanford University. She is also an Emmy Noether Council Member at the Perimeter Institute, one of the world's leading institutes of theoretical physics.

    Katherine has over 11 years of operating and entrepreneurial experience. This includes being a Senior Negotiator at Vantage Partners for global technology clients such as IBM, Cisco, Applied Materials, and HP on their deals with customers, partners, and service providers, a Senior Product Manager at HSA (a communications startup) and a Senior Marketing Manager at ACCESS (a global software solutions provider for mobile devices).

    @kbmd

  • Rob Bernshteyn, CEO at Coupa Software

    Rob is the CEO of Coupa, and drives the company's strategy and execution. Since 2009, Rob has led Coupa to a 100 percent revenue growth and 95 percent customer renewal rate for four consecutive years.

    Rob has over 18 years of experience in the business software industry. He came to Coupa from SuccessFactors, where he ran Global Product Marketing and Management, as a member of the executive management team; as the company scaled from an early start up to a successful public company.

    Prior to that, Rob directed Product Management at Siebel Systems, where he helped build Siebel ERM into one of the company's fastest growing product lines. Rob also did a stint in management consulting at McKinsey & Company, and spent four years at Accenture, where he focused on global SAP systems implementations.

    Rob is a guest lecturer at Harvard and Stanford business schools, and a frequent contributor to Forbes and Fortune magazines. He can often be heard providing commentary on major news programs including Bloomberg's Money Moves and NPR Morning Edition.

    Rob holds a BS in Information Systems from the State University of New York at Albany, and an MBA from Harvard Business School.

    @rbernshteyn

  • Ranjith Kumaran, CEO at Hightail

    Ranjith is the founder and Chief Executive Officer of Hightail (formerly YouSendIt). As the CEO, Ranjith is applying his technology and product expertise to lead Hightail to its future. Most recently Ranjith founded PunchTab where he served as CEO for 3 years before returning to Hightail.

    Aside from starting Hightail and PunchTab, Ranjith has held marketing positions at Verisity Design and built sales engineering teams for an algorithms-to-silicon company, Celoxica. He was also a software systems engineer at open-source software distributor, Red Hat.

    Ranjith has a bachelor of engineering in computer engineering from McGill University, is a charter member of the C100 (an organization supporting Canadian entrepreneurs) and is an active member of entrepreneur network TiE Silicon Valley.

    @ranjithkumaran