Offering incentives can be a powerful way to get your customers and prospects to take the actions you want, and they’re also popular with consumers: overall consumer participation in loyalty and incentives programs has jumped 19 percent in the U.S. since 2007, according to research by Colloquy.
According to a new survey by PunchTab, 81% of moms will engage more with a brand when offered some type of reward, and rewards can work to increase a brand's social following, boost positive word-of-mouth and drive more sales.
Some 81% of moms would buy more from a brand if rewarded, and over 50% are willing to engage with a brand on Facebook and other social media platforms if provided incentive, according to a recent report by PunchTab.
Take it from me, digitally engaged moms are the best untapped resource around. Forget Millennials, people – everyone is targeting them.
We know that a little nudge can stimulate customers to take action.
We know moms are some of the most active Facebook users. So how do brands leverage them as influencers?
81% of mothers will engage more with a brand if they are offered a reward, details PunchTab in new survey results, with mothers likely to respond to a variety of reward options in several different ways.
Moms are a valuable customer segment, as they tend to make the majority of a family’s purchasing decisions. But what motivates this influential customer segment to engage with brands online and make purchases?
Mother's Day has passed but that doesn't mean advertisers need to give up on engaging moms for the next 365 days. New data out from PunchTab offers insight into how brands can do a better job of engaging moms, even without the holiday.
One-half of mothers on Facebook said they would share brands’ content on the social network in exchange for rewards, while 57 percent said they would like brands’ pages, according to the results of a survey of 647 moms across the U.S. by brand loyalty and engagement platform PunchTab.
Moms influence $2.4 trillion in annual spend, and word-of-mouth from Moms can make or break a product. The question is, how do you motivate them to take action?
Offering incentives has proven be an effective motivator for attracting new customers and activating existing audiences who may be less than engaged.
Gamification, or offering consumers rewards, virtual or physical goods, in exchange for some type of interaction is growing in popularity.
Loyalty and engagement platform PunchTab has released a free Android SDK that will allow Android developers to attract and retain more users by adding customized loyalty and reward programs to any mobile application.
There’s no question that offering incentives can be a powerful way to get your customers and prospects to take the actions you want.
A range of enterprises -- from restaurants to retailers -- use customer loyalty initiatives to encourage repeat business. Customers might receive a free item based on a certain amount of visits and purchases, for example
Brands like Arby’s, eBay and the band Green Day understand the importance of increasing consumer engagement via incentives and loyalty programs.
Social Media week ended in NYC on Friday. The panels, events and classes taught everything from content creation to using social media for governance.
The loyalty industry is tough to size, but it touches almost everyone. American consumers maintain more than 2 billion loyalty program memberships, an average of 18 per household.
First up, from Optimal, the Optimal Expander, a tool set up to help businesses better utilize the social space.
Last month we talked about the ways that companies can engage customers after a purchase, and while optimized customer service can help keep customers satisfied should they have questions or need assistance, many companies are also experimenting with rewards programs in an attempt to win customer loyalty.
PunchTab, the engagement and on-demand loyalty platform leader, today announced that is now powering nearly 15,000 active loyalty programs that reach over 22 million consumers every month.
The majority of consumers watching the Super Bowl would like to take action on their mobile devices, based on television commercials -- but most didn't, according to findings released Monday by the Mobile Marketing Association and Session M.
Little did I realize that my 48-hour adventure in Silicon Valley would begin with a run for the border.
PunchTab is an engagement and on-demand incentives platform powering loyalty and reward programs, giveaways, sweepstakes and customized campaigns for marketing and advertising agencies.
By now you've heard the talk about gamification.
I’m asked all the time about how to prioritize tasks when starting a company.
As social media becomes an ever more integral part of marketing and customer interactions, businesses must find ways to encourage their users to show their love on Twitter, Facebook, and other social media sites.
Carolyn Balk readily admits that she has an addiction to cupcakes, specifically Georgetown Cupcakes, the trendy popular dessert chain, with a sparkling shop in SoHo. T
Social loyalty platform provider PunchTab is leading the pack of its kind, supporting any social media platform you can think of- including Pinterest, Instagram, and SoundCloud.
PunchTab, a social loyalty and rewards platform now backed by $5.25 million in venture funding, is expanding its platform to mobile.
Today more than ever, the Internet provides many opportunities to small businesses that embrace it, and conversely, tremendous threats to those that avoid it.
Green Day hit New York City's Irving Plaza to help Nokia and AT&T launch Nokia Music in the U.S. with a performance to a packed crowd Saturday night (Sept. 15).
It took the founding of two companies for me to figure out what “work smarter, not harder” means for startups.
Several years ago at my first startup, YouSendIt, we made the decision to provide 24 hour customer support to all of our free and paid customers.
The two companies I’ve started both spent very little on outbound marketing.
During my first year in college a strange hip hop group burst onto the scene wielding flying guillotines, rhyming about Shaolin monks, and generally dominating the airwaves.
The first time I started a company I spent the early days working on what are commonly accepted as the important parts of any business: the product, the market, the business model, funding etc.
The first time I heard about a company “raising off of a PowerPoint” was in early 2005 during my first venture fundraising effort.
My co-founder Mehdi runs marathons. Okay, he runs *marathon* (posting an impressive time of 3:25 in his first and last race last year, though if you ask him he’ll say it he ran a 2:25).
So much has already been said about Facebook‘s highly anticipated IPO that the only real news last week called out Mark Zuckerberg’s hoodie.
You know that slide. It’s the one near the end of your investor presentation showing revenue scaling from zero today to a zillion dollars in five years.
Ranjith Kumaran, founder and CEO of PunchTab (which creates instant loyalty platforms), and co-founder of YouSendIt, where he was the Chief Technology Officer (he’s still on the board) acknowledges the “topic of unique, creative and alternative titles keeps coming up as of late.”
Social loyalty platform PunchTab, which raised its $4.4 million Series A in November, is rolling out its new platform for agencies, allowing them to run customized incentives campaigns to promote customers’ brands on any social network.
PunchTab lets you give incentives to your online audience to award them for various actions they take – such as how many times they Tweet or some other action.
Over the past few days I’ve been looking at PunchTab’s easy to use and feature rich incentive and engagement platform. You can incentivize your audience to return to your web site, email, Tweet, visit your Facebook page or more
PunchTab's loyalty program lets you reward people for coming to your website every day, making comments, and sharing your content on social networks.
A Series A investment for PunchTab, a Palo Alto-based “instant loyalty platform” that lets businesses create customized points-based rewards programs.
PunchTab Inc. said Tuesday it raised $4.4 million in Series A funding.
PunchTab, a startup that offers a social loyalty platform for consumers, publishers, and businesses, has raised $4.4 million in Series A financing, led by Mohr Davidow Ventures.
On Tuesday, a Palo Alto startup that bills itself as a smarter alternative for small businesses looking to woo customers announced its first round of venture capital.
PunchTab, a startup creating loyalty programs for bloggers and businesses, today announced it raised $4.4 million from Mohr Davidow Ventures.
PunchTab is adding a new-school mobile component to its old-school approach to consumer loyalty.
PunchTab, a startup that offers a social loyalty platform for consumers, publishers, and businesses, is debuting PunchBowl, a free mobile application that provides local merchants with a way to offer in-store giveaways...
What are you doing to encourage customer loyalty?
A couple weeks ago I was testing a new platform called PunchTab.
Small businesses who drive sales with local foot traffic know that coupons and deals help drive traffic through the door.
Daily deal offerings get customers in the door, but that doesn’t always translate into repeat business, which is bad news for small businesses.
Here on the internet, just because you build it, it doesn’t mean anyone will actually come.
PunchTab, a startup that offers a social loyalty platform for consumers and publishers, has raised $850,000 in seed funding from Mohr Davidow Ventures, Embarcadero Ventures, and angels Venky Harinarayan, Anand Rajaraman, and Nick Sturiale.